Brand & identity studio
Work that holds when everything else moves.
Alcott Restaurant — A mark as honest as the kitchen
The brief was simple: make something that could live on a matchbook and a six-foot awning without losing itself. We started with a single letterform, stripped everything non-essential, and built outward — type system, print collateral, environmental applications.
View case study →Meridian Hotel — Identity at every scale
A boutique hotel group expanding from one property to five needed a system that could hold across signage, stationery, keycard jackets, and website. The challenge wasn’t the mark — it was building a language robust enough to live in a lobby and an inbox.
View case study →How we work
A methodology built for longevity, not trend.
Discovery
We start before the brief. Competitive landscape, audience perception, and the gap between how the brand sees itself and how others do.
Concept
Three directions — each a distinct strategic position. We don’t show options; we present arguments. You choose the one that’s true.
Craft
The chosen direction is built into a complete system. Every application is designed, not adapted. Mark, type, colour, motion, voice.
Handover
Full brand guidelines, production-ready files, and a usage walkthrough. You leave knowing how to use it — not just where to find it.
What we do
Identity work for brands that mean something.
- Brand Identity
- Art Direction
- Typography & Type Systems
- Environmental & Print
- Digital & Web
Forma didn’t just design a logo — they handed us a language. Every touchpoint, every application, every decision felt considered. The work landed exactly as we’d hoped, and then some.
- Communication Arts
- D&AD Shortlist
- HOW Design Award
- Brand New
- The Dieline
Clear scope. Fixed price.
Every engagement is scoped and priced upfront — no hourly surprises.
Starter
$3,500
A single, considered deliverable. For founders who need a mark they can trust before going to market.
- Primary logo mark
- One-page brand guide
- 3 colour / type combinations
- 2 revision rounds
- Production-ready files (SVG, PNG, PDF)
Identity
$8,500
The full brand system — built to hold across every application, now and as the brand grows.
- Primary + secondary marks
- Full type system
- Colour architecture
- Brand guidelines (20+ pages)
- Stationery & collateral templates
- 3 revision rounds
- Unlimited file formats
Brand + Digital
$16,000
Complete identity system plus a designed and built website. One studio, one process, one coherent result.
- Everything in Identity
- Website design (up to 8 pages)
- Website build & launch
- Motion guidelines
- Environmental signage guidance
- Dedicated project manager