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About Forma

We make things
that outlast the brief.

Three designers. No project managers, no account executives, no handoffs. When you work with us, you work with the people doing the work.

Our position

We do not take briefs at face value. Before we design anything, we try to understand the thing — the business, the audience, the constraint that is actually load-bearing, the one that is just fear.

The work that results is quieter than most. It does not announce itself. It accumulates over time.

How an engagement works

Week 1
Discovery
We learn the business. We ask the questions you did not expect. We find the thing the brief did not say.
Week 2–4
Concept & refinement
One direction, developed deeply. Not three directions to choose from. We do not design to give you options.
Week 5–8
Production & handover
Files, guidelines, and a working session so your team can use the system without us.

The People

Elena Vasquez

Founder & CEO

Former Staff Engineer at Stripe. Built payment infrastructure at scale. Now applying that same rigor to AI systems.

Marcus Chen

Head of Engineering

ML infrastructure at DeepMind, then Anthropic. Knows where AI systems break in production.

Aisha Kamara

Lead Designer

Systems thinker first, designer second. Five years making complex data readable.

Work with us

Have something worth designing?

We work with four to six clients per year. That is by design.

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