The founder came with one constraint: the packaging must be as considered as the formulas inside it. No illustrations. No colour fields. Just material, proportion, and type.

We designed a system where the label is the packaging. No separate wrapper. Typography is set in Instrument Sans at weights that shift with product strength — lightest formula, lightest weight. The hierarchy is legible at arm length and at full zoom on a phone screen.

Three packaging sizes, four products, one label system. The boxes stack. The proportions relate. When the full line is displayed together, it reads as a family without being matched luggage.